The owner of The Cummings League has deep media relationships across a variety of news industries. She is well equipped to build custom media lists to reach the audiences that matter to you the most. As a former journalist, she understand what journalists want and need. Through her many years as a PR consultant for various organizations, she has honed her ability to develop tailored pitches, press releases, media kits, video news releases, and marketing deliverables to meet the news reporter's needs. 

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• News Pitches: As a public relations professional, a key element to our craft is to perfect the art of pitching story ideas to the media. Reporters, journalists, and media contacts rely on pitches to feed them story ideas and article concepts. At The Cummings League, you'll find clear, concise news pitches that are tailored to top influential journalists in your company's trade. 

• Media Kits or Press Kits: A media kit is a multi-page document that businesses use to promote themselves. Journalist rely on media kits more so than face-to-face interviews because it's a quick "who am I and what am I selling" package news reporters can access for information, sound bites and videos to use as guidance for a news story. Contact The Cummings League if you are in need of all parts of a media kit or just sections. A typical media kit contains the following elements:

  • Biographies (Owner & Team Members)

  • Mission Statement

  • Photos

  • Press Releases and News Story Links

  • Branding and Logo Information

  • Services Offered or List of Accomplishments and Awards

  • Video News Release

• Crisis Communication Plans: For crisis communication professionals, effective reputation management involves getting ahead of a story so you can guide the dialogue as much as possible.  Good crisis communications is all about preparedness and planning. Ms. Cummings is trained with years of experience handling media relations in a crisis. You can put your trust in the Cummings League. She is well equipped to create a crisis communications plan that will enable your company to be perceived as competent crisis communication managers. 

• Press Release: Are you in need of a press release writer? Look no further! Ms. Cummings is a talented content writer who has been creating press releases and media advisories for organizations for the past 10 years. Her excellent communication skills along with her knowledge of what the news media is looking for in a press release will help you and your business tell a great story! 

• Video News Release (VNR): A Video News Release (VNR) is a short, professionally scripted and produced video news story focused on a specific announcement. The VNR is generally released in conjunction with a traditional press release or media kit. If you are in need of videography work to get your VNR completed, give The Cummings League a call. Or maybe you are just in need of some editing? If you have the VNR material but need it put together for your VNR package, editing services are available as well.